Latest Entries
Get Proof of Purchase or Allow for “I Don’t Know”
Quantitative Research

Get Proof of Purchase or Allow for “I Don’t Know”

“When was the last time you purchased Brand X frozen vegetables?” the survey asks. “Within the past week, more than a week ago but within the past month, more than a month ago or never?” Those are the response options. Honestly, some survey respondents (especially those who are not particularly brand loyal) might not actually … Continue reading

Pinning Down Location in Mobile Marketing Research
Marketing Research / Technology

Pinning Down Location in Mobile Marketing Research

As with real estate, three of the most important aspects of in-context marketing research are “Location. Location. Location.” Ideally, as a primary researcher, you’d like to know exactly where your research subjects are located and what they are doing, so you can capture them “in the moment” — whether that’s a purchase-decision moment, a product-usage … Continue reading